The One Big Trick to Small Business Success

If you're looking for love. Get a dog.

If it's tricks you want. Get a pony.

Or is it the other way around?

Sorry. I'm back. I was distracted by something I thought.

Where was I? Oh yeah. This isn't about your animals. You're expecting something about your small business success.

I can focus on that...

The One Big Trick to Your Small Business Success?

Short and Sweet.

Do whatever you must to Pay your business bills until your Home Grown Internet Biz is a Success.

That is The One Big Trick...

*SURVIVAL*

You must survive. You must find sources of income to cover your recurring overhead until your primary business generates positive cash flow.

In other words, you've gotta have more coming in than going out.

Oh phooey, you say. That's just commonsense. Everybody knows that!

OK. If everyone knows that, why do 95% of the small internet business start-ups fail?

Because the owner's didn't know what they were doing? Nope. The internet is jammed packed with Free small business how to guidelines and free help. If anything, there's too much help bouncing about.

OK, you say. Then the failures are the result of novices trusting scam spinners. They get lied to. Taken advantage of. Cheated out of their business operating funds.

Eventually they lose their dreams. So they give up in despair. Say it can't be done.

Well, maybe. But I don't think so. It takes a certain type of mind set to fall for scams and pie in the sky frauds.

That mind set goes hand-in-hand with laziness and the greed of wanting something for nothing.

Yeah, I know. I'm The Laziest Dude on The Intenet. That I am. But I'm lazy in the right way. I find methods that work hard so I don't have to. I find/invent and use smart tactics and tools that are working for others.

In all fairness to those of us who Have fallen to the sweet siren song of the vultures... the internet IS a huge source of free information.

Because we're accustomed to getting so much for free, it's easy to forget our home training. We begin to think that maybe it's true.

After all, Everyone is saying so. Get rich quick. Turn $25 into $10,000 in 30 days, etc. It does become lulling. So much so that we let down our natural scam protection senses.

That's the biggest reason the dedicated scam artists make their sales. They're getting a lot of unintentional help from the newbies who haven't yet learned which way the internet wind is blowing.

But after two or at the most three, trips into the back room, there's just no excuse. Sorry. At some point, we're getting what we asked for.

So no. I don't buy your biz is failing because you've been robbed of your money and your dreams.

Both big business and small internet business fail because they can't pay their overhead. They're not selling. Pure and simple.

For an example, let's take my Home Grown Internet Biz. My long term goal is residual income. That's income that keeps paying me after I've quit doing the work.

But I'm not doing it for the money. I want the residual money for the *stuff* it will give me. I've got more traveling to do. There's lives I want to change. There's hungry kids that need love. Don't get me started.

So I'm not doing it for the money. But I have to make enough money each month to cover my overhead. Otherwise my biz won't survive. So that's my first order of business. Pay my bills.

My primary business medium is the internet. No matter what you hear, selling a residual income opp via the internet is not a walk in the park. But with a consistent long-term plan it can be done.

The internet gives me cheap marketing tools, fast effective systems and access to a huge market. The only trouble is, a residual income biz opp is the hardest sell on the internet.

Because of the psychology of the internet players and the general public's residual income biz opp misconceptions, I market the biz opp on the back-end.

Back-end marketing, by it's very definition, is a series of studied and tested steps. Even with the best of success, you don't usually fall into profit overnight.

Therefore, I must develop front-end sales to pay my bills. That my dear friend, kills Four birds with One stone...

1) Front-end sales pay my bills. 2) Front-end sales develop my in-house list of customers. 3) Because I give my in-house customers more value than I take, they trust me and therefore they are my naturally occurring back-end market. 4) Front-end sales allow my Home Grown Internet Biz Survive while my primary Home Grown Residual Income Biz continues to grow. And that my Dear Friend, is ---

**The One Big Trick to Your Small Business Success!**

About the author: Edward Thorpe, The Laziest Dude on the Internet, publishes The Home Grown Biz Advocate. Smart, funny and candid Home Biz Opp selling tips, tricks & free help. Get yours at http://www.growahomebusiness.com/newsletter/default.cfm mailto:webmaster@growahomebusiness.com